Novelty is the quality of being new. For example like the digital video memo magnet. The sticky papers has been taken to the next level. It is a fridge magnet that you can use to record a 30-second video. It was designed to be versatile and as simple as possible even who don't know ABC they also knows how to leave a message.
Creativity
Creativity is the ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object. It's remind me to Maisie Maud Broadhead who found a solution to those ugly cables while most of us organize excess lengths of cable by hiding them from view. I think it is a clever and unusual way to deal with cable.
Innovation and Invention
Innovation is a new way of doing something or "new stuff that is made useful" and invention is a new composition, device, or process. The toothpaste tube squeezer is innovation and invention item. It is an attractive, easy to use tool for squeezing toothpaste and reduces waste by getting all of the contents out.
References :
wikipedia
maisiebroadhead
geeky gadgets
popgadget
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